外贸客户要求样品邮件

2022-05-18 10:54发布

外贸邮件范文??外贸公司要寄样品给国外客户,一般怎么寄
20条回答
杭州琦毓
1楼-- · 2022-05-18 13:54

邮件是外贸人与客户沟通的常用方式,那么如何使用邮件从0到1的开发大客户呢?


先来看下面这封开发邮件,也许你也正在套用着相同或者相似的模版,赶紧刹车,别犹豫!


Hello Mr. Jame White


How are you?(分析:“How are you?”的使用本身是没有问题的。虽然我们从小学就学习这样的问候方式,但是这句话在很多国家并不太常用。)


We know your company from the internet and we know that your market is in the LED lighting field in Poland.(分析:本句想表达的逻辑没有问题,但是写法和语法欠妥。“from the internet”会给人不尊重和被骚扰的感觉,可以改为具体的询盘。)


We would like to take this opportunity to introduce our company and products, this is Alice from ABC company, we are one of the largest manufacturer in this field in China, I hope to cooperate with your company.(分析:本句话的句式非常普遍,表达的内容也很笼统。如果公司真的是行业领军企业,可以使用一些实际的数据去证明。)


Please allow me to introduce our products to you, we have many items such as LED lamps, outdoors and indoors bulbs and LED strip. We have much experience in this field. I will give you more details about our products if you are interested in them.(分析:比较空泛的描述,给客户带来的感受不强烈。这部分可以考虑使用具体的数字来表达。)


We will offer you the best price and quality, please go to our website for more details, pany is in the LED market from our customer data as the main distributor in European market.(“from our customer data”可能引起客户的思考:之前是否问过价格或拿过样品甚至很久之前是不是合作过。这样的话术不会给客户带来骚扰的感觉。)


We are specializing in LED lighting since 2008, our factory has the production capacity of 20000pcs bulbs with CE, Rohs every month, and the new items will be pushed every week from our ODM department.(用实际数据表明公司的地位与规模。)


Please contact me for any further information, free samples would be sent to you in our promotion seasons now.(该句有两个优点:1. 邮件通篇主动语态,但是这句话是被动语态,阅读起来可以让客户感觉到节奏的变化;2. “free samples”、“promotion seasons”刺激客户尽快联系索要样品或下单。)


Have a nice day!


Best Regards

Alice

Company

Tel/Whatsapp

Web

(结尾签名内容完整。)


修改后的邮件明显更加简练,同时话术表达在无形中引导客户进一步联系。


但是该邮件还是有些简单,在实际的邮件中,我们应该针对特定的产品与当前情况增添较为详细的内容。


邮件写作案例

这是一个美国客户,询问了我们一款电竞椅的价格。我们的业务员报价之后,客户没有反应,跟踪了几次依然没有回应。忽然有一天,客户问我们的工厂是不是在安吉,得到我们的确定后他说要来工厂参观拜访。


见面后,客户在工厂看了一番,没有留下名片就走了。客户回去后依旧没有任何动静,也不与业务员联系。


相信这样的场景很多外贸人都经历过。


经过各方面考量,我们还是决定继续跟踪这位客户。通过对客户进行背景调查后,我们了解到了客户的相关信息。同时我们也需要考虑到美国的实际情况。


以上述信息作为切入点,我们又给客户发了一封邮件,这次我们收到了回复。


HiXX,


Hope this email finds you well.


Concerning the issue of that we export from other country to USA, we are still working on it with Haiti and Dominica free trade zone, the strategy way is ok, but we need confirm the details and make sure get the exact cost from China to their places.


We will have the full information at the end of this month, I will update to you in time.(客户回复:OK let me know what you find out, the only problem I see that is I am sure you know those are 2 countries WITHOUT any factories making anything related to furniture, so even if you can do the paperwork change, I believe that will NOT be accepted by USA customs, they know those are very poor small islands with no factories.)


By the way, the trade war may be stopped soon, we need to make some purchase plan in advance, otherwise every customer will place the orders in the same time, the factory will be very busy and postpone the delivery time too.(客户回复:I understand, but now we buy from 3 other gaming chair factories, so we do not need any new chairs, until after CNY, since we order a lot of stock to arrive before 12/31/2018.)


Have a nice day!


Best Regards Wishes

Ivan


从客户的回复中,可以提炼出三点:他与三家工厂在合作;现在不是他的采购期;2018年12月底之前他不需要电竞椅。


虽然没有成功签单,但是这封邮件也达到了想要的结果。我们收到了客户的回复并且知道了客户目前的情况,以及他的采购周期和时间。接下来就需要根据他给出的时间在合适的时候加强联系。

傅岚
2楼-- · 2022-05-18 17:54
关于寄样,首先要考虑好一个问题,是免费寄样还是收费寄样,这其中,还要具体到样品费以及运费的免费与否,下面也将就这几类做一些具体的拆解:

01
样品免费+运费免费
推荐度:★
样品+运费全免这样的方式一般回报率极低,非常不建议在和买家没有达成深度意向前就直接采取这种寄样方式。
如果买家要求全免寄送,建议大家看一下对方是否符合以下条件:已经有过多次电话沟通,并且已经到了询问产品信息及报价的地步(同时样品价值不能非常高)。如果之前只是邮件往来,其实没有很大必要。

02
样品免费,运费到付
推荐度:★★★
如果和买家沟通的不错,样品折现价值又低于运费,可以考虑给对方免样品费,运费自付。同时,这也是考量买家是否有诚意进行深度合作的方法之一。

03
样品收费,运费免费

推荐度:★★★
如果样品价值比较高,一般不建议大家免费寄送,但可以考虑为客户免运费。这样既保证了公司的利益,又体现了公司真诚为客户服务的态度。
如果客户在前期的沟通中已经可以判定是高价值潜在买家,那么也可以采用支付一半样品费的方法。

04
样品收费,运费收费
推荐度:★★
一般适用于以下两种情况:(1) 货值高,运费高(2) 在没有深度沟通的基础上客户主动要求寄样

确定了寄样收费与否的问题,接下来就是实际寄样中需要注意的事项,包括以下几点:

❶ 产品和配套说明一起寄送
➁ 在样品上留下公司的联系方式电话或者邮箱地址都可以
❸ 使用减震防水材料/泡沫包装样品易碎品通常用厚泡沫盒包装,含电路零配件品通常需要再加一层防水材料
➃ 选择合适的寄送方式无毒害、特殊要求的样品尽量选择航空包或航空快递,同时应注意不同国家的进出口商品检验标准,防止样品因不合规范而被打回。
附国际航空快递的违禁和敏感物品清单:
违禁品:军火、化学品、粉末、纯电池、纯液体、易燃易爆物品、需冷藏的肉食、水果、 珠宝、贵重物品、毒品、强磁性产品、空调产品带有压缩机类等。

敏感物品:奢侈品、光碟和出版物、化妆品、食品药品等。

❺ 寄样后及时跟进物流信息寄样后要时刻关注物流信息变化,主动与客户确认样品送达情况并及时提醒客户收货。
一般提醒方式建议也是通过邮件的方式,在邮件中注明样品的名称、规格、型号等细节,便于客户进行样品核对。

下附邮件样例:
Dear sir,

We are pleased to forward you the samples of our products with the quotations for your reference.

According to the your requests, we can supply products with different specifications, materials, colors, etc. We believe this will do favor to develop the business between us, most of our customers is doing in this way now, we sincerely hope it will be also workable to you. And our products are always good as the samples we send. If you have any questions, please contact us on tel....

Yours

并于客户收货后的2-3天内跟进客户产品使用体验及后续合作事宜。
下附向对方表达长期合作意向和欢迎态度的用句样例:
1. We hope to establish long-term business relationships with customers at home and abroad based on mutual benefits.

2. We sincerely look forward to establishing business relationships with customers from all over the world based on mutual benefits.

3. If you have any further information or suggestion please let us know.

4. Please do not hesitate to let me know if you have any question or concern.

以上就是本期关于寄样的各类注意事项,如果还有其他想了解的内容,直接评论区留言或者后台发给小麦哦~
钱裕梅
3楼-- · 2022-05-18 18:54
  1. 向顾客推销商品
  Dear Sir: May 1, 2001
  Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world.
  Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.
  Yours faithfully
  2. 提出询价
  Dear Sir: Jun.1, 2001
  We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..
  Truly
  3. 迅速提供报价
  Dear Sir: June 4, 2001
  Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.
  交易的契机
  4. 如何讨价还价
  Dear Sir: June 8, 2001
  We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon.
  Yours truly
  5-1 同意进口商的还价
  Dear Sirs: June 12, 2001
  Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.
  Sincerely
  5-2 拒绝进口商的还价
  Dear Sirs: June 12, 2001
  Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.
  Truly
  6. 正式提出订单
  Dear Sir: June 15, 2001
  We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.
  Truly
  7. 确认订单
  Dear Sir: June 20, 2001
  Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.
  Sincerely
  8. 请求开立信用证
  Gentlemen: June 18, 2001
  Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.
  Sincerely
  9. 通知已开立信用证
  Dear Sir: June 24, 2001
  Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed.
  Sincerely
  10. 请求信用证延期
  Dear Sir: Sep. 1, 2001
  We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.
  Sincerely
  11. 同意更改信用证
  Gentlemen: Sept. 5, 2001
  We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development.
  Sincerely
万君
4楼-- · 2022-05-18 18:54
外贸开发信模板一:
Hi Sir/Madam,

Glad to hear that you’re on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.

Also we have our own professional designers to meet any of your requirements.

Should you have any questions,call me,let’s talk details.

Best regards!

Leon

外贸开发信模板二:
Dear purchasing manager,

Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years‘s experience.so we want to avail ourselves of opportunity establishing business relation with you.

Please link our company web site:………….if you want to know more about our product.By the way,free sample are available.

Thank you in advance!

Best regards!

Xxx

Company name:

Tel:…….

Fax:…….

MSN:……….

Skype:………..

外贸开发信模板三:
Subject:XX(products name)you need/XX factory/xx good quotation

Dear Sirs:

We glad to get your information posted on xxxxxx.that you are in the market for XXXX.We would like to take this opportunity to introduce our company and products,with the hope that we may work together in future.

This is(Name)from(Company Name)which is specializing in(Products Name)for many years.According to your information posted on xxxx,we’d like to introduce this item for you,and its future have XXXXXXXXXXX(products information)…..

If you want to see more items,pls visit our website Should any of these items be of interest to you,please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to hearing from you soon.

Best Regards,

Your name(position)

company date….(NAME,ADDRESS,WEBSITE,MAIL,TEL AND FAX ETC.)

外贸开发信模板四:
Hey guy,

XYZ trading here,exporting LANTERNS with good quality and low price in US.

Call me,let’s talk details.

Rgds,

Rick

Cell phone:***

外贸开发信模板五:
Dear Mr.Mound Klamath,

Glad to get your contact info from India mart!

We supply homogenizers and ice cream freezing machine with good quality and very competitive price.Hope to be a partner of your company!

E-catalog will be provided if needed.

Email me or just call me directly.Thank you!

Best regards,

Mandy

******Co.,Ltd.

Add:***

Tel:***

Fax:***

Mail:***

Web:***

外贸开发信模板六:
To:Purchase Manager

Re:Supplier of Deep Groove ball bearing

April 29,2010

Dear Sirs,

It is glad to write to you with keen hope to open a business relationship with you.I obtained your company name and email address from the Internet.

Ningbo Fenghai Bearing Co.,Ltd.is a factory specialized in Deep Groove ball bearing.Our products had adopted ISO9001:2000 Quality System Authorities.

For more information,we would like to let you know our company web site as below.

Hope to hear good news from you.

Sincerely Yours,

Sky

Export Manager

Ningbo Co.,Ltd.

TEL:

FAX:

Email:

Website

外贸开发信模板七:
Hi,purchasing manager.

Good day!

We are XXXX supplier,and we have researched&designed some new product.

If you are interested in,I’ll send you our catalogue.

Thanks for your valuable time.

Regards.

Yours,



XXX(Ms)

company name

Website:ments,that’ll be appreciated!Thanks.

Best regards,

Xxxx

xxx Co.,Ltd.

TEL:

FAX:

Email:

外贸开发信模板十:
Dear Sir or Madam,

Are you interested in saving some money on importing any of the following?

-High quality thickness planer

-Bench planer

-Combined planer&thicknesser

-Woodworking machines

All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!

My contact details are below,and I would be glad to hear from you.

Kind regards,

Kevin Zhu

Sales Executive
杭州琦毓
5楼-- · 2022-05-18 19:54

寄样品到国外的客户,往往通过国际快递就可以了的,正常选择DHL快递

UPS快递,或者FedEx,具体看什么物品,带电与否,目的地国。这样可以

推荐选择最合适的承运方式。

杭州军剑
6楼-- · 2022-05-18 19:54
先核算成本,如果所寄送的样品本身费用,加上邮递费用,在你们的承受范围内,就直接寄走,没问题。
如果几百美元了,那最好告诉对方,要收取一定的费用,这没毛病的,如果对方连这点小钱都不愿意掏,那你应该明白这是个什么水平的客户。
柳絮泡泡
7楼-- · 2022-05-18 20:54
国际快递的领头羊四大快递,DHL UPS FEDEX TNT. 其次EMS 顺丰,每个快递都有自己的优势与不足。要想寄到最便宜的快递,1.需要了解这些快递优势在哪。2.需要了解是什么产品,客户对货物的时效要求。
Fallinlove
8楼-- · 2022-05-18 22:54
Dear $buyer,

We have got your order of 加v,wmkh001 。But it seems that the order is still unpaid. If theres anything I can help with the price, size, etc., please feel free to contact me. After the payment is confirmed, I will process the order and ship it out as soon as possible. Thanks!

Best Regards

$myname

译文:我们已收到你的订单,但订单似乎未付款。如果在价格和尺寸上有什么能帮助的,请随时与我联系。当付款完成,我将立即备货并发货。谢谢!

提示:请根据您产品自身特点对描述内容进行修改。
赵布凡
9楼-- · 2022-05-19 01:54
阿联酋的客户确实是这样的,会多方询价,然后要样品。我百家号最新的一篇文章有深入分析。
(1)多方询价,广泛对比。阿联酋客户大多外贸经验都非常丰富,而且他们的进货渠道很多,会向多个供应商询价,然后去对比。所以,在报价的时候一定不能虚报太高,否则就会失去这个客户。
(2)喜欢看样品。阿联酋客户在收到出口商的报价后,一般都要求看样品;甚至对他们过去曾经进口过的商品,也会在再次成交前要求看样品。所以,和他们打交道,任何时候都不要忽视样品的质量。
(3)喜欢用支票付款。对阿联酋客户来说,只需在银行开户,有一定数据的定期存款、就可以有一本支票薄。特别是迪拜客户,他们喜欢用支票付款,一定要小心空头支票。
(4)喜欢迅速报价。阿联酋客户脾气比较急,会要求出口商能立马报价;但是他们自己的办事速度又非常慢,告诉你今天答复,可能要等几天才可以,你要做好心理准备。
外贸江静
10楼-- · 2022-05-19 01:54
外贸邮件除了要简洁明了,条理清晰,主旨明确。
通常一篇完整的商务邮件包含以下几个部分:称呼,开篇,正文,结束语,礼貌问候。

01
Salutation——称呼

开头的称呼大多数人都不会太注意,然而细节有时可以决定成败。在西方国家,比如已婚女性和未婚女性所使用的表达就不一样,因此在给女性客户发邮件的时候请务必了解清楚。
用dear作为邮件的开头肯定是没有问题的,但是很多小伙伴却忘了在后面写上人名,电子邮件dear的后面一定要有“人”。因为翻译的原因,很多人都认为“dear”是一个关系很亲密的称呼,但是在外国人眼里这个词其实是很正式的,就像我们写信的时候写的“尊敬的”、“敬爱的”等等。
所以在写邮件的时候“dear”用在比较正式的场合,表示一种对他人的尊敬,后面可以加上名字或者姓氏。
如果是给不知道名字的人或者是在写一封普通的邮件,可以在开头选择“Greetings”、“Hi there”。但在写邮件的时候千万别再使用Dear Sir和Dear Madam,这种说法过于老套并且很正式,给人一种你不必用心查找对方的名字的感觉,有点冒犯。还有“To whom it may concern”也不要用。
我们通常用的表达如下:

Dear Mr./ Ms. Smith (具体某人)
Dear Prof.(教授)/Dr.(博士)+ 姓(头衔,职位)

02
Starting——开篇

对大多数商务邮件的开篇而言,我们都可以通过提及与客户之前的接触来表示友好的问候。
首先可以提及下你跟客户的“交情”并做出感谢。比如感谢客户跟你在哪里见过面、吃过饭、拜访过公司、展会上聊天或者通过电话,谈论过什么内容等等。如果并没有的话,那么就感谢对方的来信。(甚至没有及时回复对方的时候也表示感谢让其等了很久)
通常我们会用这样的表达:

1. Thank you for your (kind) letter of January 15th.
感谢您在1月15日的来信。

2. It was a pleasure meeting you at the conference this month.
很高兴在本月的会议上认识您。

3. I do appreciate your patience in waiting for a response.
感谢您耐心等待我的回复。

4. Thank you for contacting us.
感谢您联系我们。

5. It was a pleasure meeting you in Shanghai last month.

上个月在上海见到您很高兴。

6. I enjoyed having lunch with you last week in NewYork.
上周在纽约与您共进午餐很愉快。

7. With reference to our telephone conversation yesterday...
我们昨天的电话交谈关于......

8. In reply to your request...
回应您的要求......

9. I would just like to confirm the main points we discussed on Friday.
我想确认我们在周五讨论的要点。

在简单寒暄之后,我们就可以直接点明写信目的。此处请注意,在表达意图的时候也要尽可能的简洁明了。不然会让客户没有兴趣继续读下去。

03
State the main point——点名主旨

这一部分作为邮件的重点,需要向客户表述你的主要诉求。比如你写邮件是为了请求客户帮忙、提供报价,询问客户问题、或者回应客户需求,提供证明材料等。通常我们会用到这样的表达:

1. We are writing to inform you that.../ to confirm.../ to request.../to enquire about...
我们写信是为了通知/确认/请求/询问……

2. I recently read/heard about...and would like to know...
我们最近听说......因此想要知道...…

3. I am contacting you for the following reason...
此次联系您主要是为了......

4. We'd like to invite you to a meeting on May 15th.
我们想要邀请您参加5月15日的会议。

需要注意的是,在做这部分表述的时候,我们通常可以使用以下短语:
Making a request 请求帮忙
1. We would appreciate it if you would …

如果您愿意......我们将不胜感激。

2. It would be helpful if you could send us ...

如果您可以给我们发送......将会很有帮助。

3. I would appreciate your immediate attention to this matter.
感谢您对此事的关注。

4. Could you possibly tell us / let us have ...
你能告诉我们......吗?

5. Please let me know what action you propose to take.
您能告诉我下一步计划是什么吗?

Offering help 提供帮助
1. Would you like us to ...?

您希望我们......吗?

2. We are quite willing to ...
我们相当乐意......

Giving good news 通知好的消息
1. We are pleased to announce that .../ to inform you that ... / to learn that ...

我们很开心(很高兴)的告知(宣布/通知/了解).....

Giving bad news 通知不好的消息
1. I'm afraid it would not be possible to ...

我恐怕…...不能…...

2. After careful consideration we have decided (not) to ...
经过深思熟虑后,我们决定…...

3. Unfortunately we cannot / we are unable to ...
不幸的是,我们没法/不能…...

4. Please note that the goods we ordered on ( date ) have not yet arrived.
抱歉货没法如期抵达。

Complaining表达不满
1. I am writing to express my dissatisfaction with ...

我对......感到很不满意。

04
Closing——结束语

最后一段通常我们会客气的寒暄一下,写上对客户的期待(期待对方的回复/给出意见反馈等)。通常我们会用这样的表达:

1. Please accept our thanks for the trouble you have taken. 
有劳贵方,不胜感激。 

2. We tender you our sincere thanks for your generous treatment of us in this affair. 
对您在此事中的慷慨之举,我们深表感谢。 

3. We should be grateful for your trial order. 
如您试订货,我们将不胜感激。 

4.We should be grateful for your furnishing us details of your requirements. 
如果能收到您的具体需求,我们会非常开心。 

5. We are greatly obliged for your bulk order just received. 
收到贵方大宗订货,我们不胜感激。 

6. If there is anything we can do to help you, we shall be more than pleased to do so. 
贵公司若有所需求,我公司定尽力效劳。 

7. We will spare no efforts in endeavoring to be of service to you. 
我们将不遗余力的为您效劳。 

8. Looking forward to your reply. 
期待您的回信。

05
Ending——问候

邮件的最后我们通常会落上对客户诚挚的问候,可用的表达很多。比如:
Yours sincerely / Yours truly / Sincerely /
Thank you / Best wishes / Warm regards /
All the best / Best of luck

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